Privacy Policy
Data Controller
The data controller is Lukáš Hrubý, sole trader registered in the Czech Trade Licensing Register, Company ID (IČO): 74910485, registered office: Navrátilova 666/7, 110 00 Prague 1 – Nové Město, Czech Republic. Contact: me@lukashruby.cz.
Cookieless Analytics (Umami)
We use a self-hosted Umami instance to measure site traffic. Umami does not store cookies or any other identifiers on your device. To group page views within a single day, a daily-rotated hash is derived from your IP address and browser information; after 24 hours it can no longer be linked to any visitor. The data never leaves our infrastructure and is not shared with third parties. The legal basis is our legitimate interest in operating and improving the website (Art. 6(1)(f) GDPR).
Cookies and Google Measurement (only with your consent)
With your consent, we use Google Analytics 4 and Google Ads conversion measurement (via Google Tag Manager). By default, cookie storage for these services is disabled (Google Consent Mode v2, "denied" state). Cookies (e.g. _ga, _ga_*, _gcl_au) are stored only after you click "Accept" in the cookie banner. If you click "Decline", no cookies are stored and Google receives only aggregated, identifier-free signals.
Data may be transferred to Google Ireland Ltd. The legal basis is your consent (Art. 6(1)(a) GDPR), which you can withdraw at any time.
Changing Your Cookie Settings
You can change your choice at any time — clicking the following link will show the cookie banner again: change cookie settings.
Your Rights
You have the right to access, rectify, or erase your personal data, restrict or object to its processing, and data portability. You may also lodge a complaint with the Czech Office for Personal Data Protection (uoou.gov.cz). The analytics data we process is anonymous and cannot be linked to any individual.
Contact
For questions about this privacy policy, contact me@lukashruby.cz.
Last updated: 14 July 2026